Specialist genres of fashion photography are haut couture, high fashion, bridal wear designer gowns, swim wear, lingerie, portraiture, celebrity portraits, head shots and high fashion. He has photographed many celebrities, super models and fashion models on fashion photography assignments in Paris, London, Milan, New York and all over the world. Producing fashion shoots at many exotic locations from Alaska to Thailand for advertising campaigns, fashion magazine editorials, look books and catalogues, for fashion designers, couture designers, bridal wear designers, lingerie and swim wear designers and manufacturers. On most, if not all of Bruce images, he uses very little if any Photoshop retouching, his objective is to get it right in camera. His secret? good skin, good model, good lighting. good photography. Brought up shooting film and never uses the term "we can fix that in post" a poor excuse for bad photography.
In November 2017 I will be traveling to Zimbabwe for the first leg of my teaching children in Africa photography project so they can express their lives through their own eyes with pictures taken by themselves. And hopefully in the future setting up a permanent photography school that provides photography training on a scholarship basis to children from all over Africa. Read more about teaching photography to children in Africa
For decades Bruce has produced amazing work as a commercial fashion photographer and shooting editorial fashion magazine stories all over the world, including some of the most popular and recognized celebrities and fashion brands in couture, bridal wear, lingerie and swim-wear.
Inspired by the phrase, a picture is worth a thousands words, Bruce went through his archive of images to produce a new fine art book "130k Words In Pictures", a collection of 130 of his best and most iconic photographs. Listen to an in-depth interview with Bruce about the images published in his latest fine art photography book. More fashion photography books published by Bruce Smith
When Bruce first started out as a fashion photographer he borrowed some fifties style ball gowns, initially for a fashion photography test shoot from a top fashion designer who sold her clothes through exclusive London and Paris stores.
Bruce presented the fashion designer Helen Anderson with some samples of his fashion photography test images shot in Paris, London and other European cities, such was the impact of these images on the designer she commissioned Bruce to shoot her next 3 major fashion collections.
So what started out as a request for gowns to test with for a fashion photography test shoot became a paid assignment that was a published spread in one of the UK’s leading fashion magazines, at the time ‘Avant Guard’;
This recognition of his talent set Bruce off on a fashion photographers journey that has so far, spanned over 40 years. Confident and adventurous, he developed his own style and built a reputation for creating stylish, ‘classic’ images in couture and bridal wear. Inspired by great fashion photographers from the decades past, such as Cecil Beaton, Norman Parkinson, David Bailey, Barry Lategan, Horst P. Horst, Irving Penn and Richard Avedon. So, like many other successful fashion photographers, Bruce Smith achieved his first big break in the fashion photography business by setting up a test shoot with a model. See video of images by Bruce.
The next big break followed soon after. Catherine Raynor, a leading UK bridal wear couture designer, who had previously worked with such iconic photographers as Norman Parkinson, Terrance Donavan and John Swanell, commissioned Bruce to shoot for her. Her status within the bridal wear industry, and the success of the images that he had produced for her, created a chain reaction which brought a queue of top bridal wear and couture designers to his studio door to shoot their collections. By now, Bruce was becoming established as a leading fashion photographer. A commission from a leading UK consumer bridal wear magazine to shoot two fashion editorial stories on location in Tobago led the way to many years of shooting high fashion for some of the top designers and manufacturers of couture and bridal wear, including Margaret Lee, Lyn Ashworth and Eleni Costi.
Bruce’s classic fashion images inspired a long list of other fashion industry genres such as lingerie, hosiery and swim wear commissions from brands including, Charnos, Lapel, Silhouette, Miss Kini and Panache plus many more. Shooting advertising fashion campaigns, image brochures, fashion look books and fashion catalogues, producing fashion shoots in some of the world most beautiful and exotic locations from Alaska to Kenya.
Bruce had by now learned to arrange complete production for major fashion shoots, from the sourcing of the production teams, location managers, catering, location transport, even helicopters and arctic supply vessels, Bruce would control all of the necessary elements of high calibre fashion shoots. Shooting on location, with all of its challenges, taught Bruce to shoot fast with available light and use all of the necessary skills to create successful fashion stories. With the advent of digital capture, Bruce recognized the need to be at the forefront of technological advances. Moving from Nikon F4’s to D series bodies, he has been a dedicated advocate of the Nikon system.
The latest significant direction in Bruce’s career came when one of his long-term clients suggested that he should consider sharing his knowledge with others. This suggestion prompted the launch of The Bruce Smith Photography Academy that run photography courses mainly in fashion photography as well as portraiture, fine art nudes, fashion nudes, boudoir portraiture, these run over one to five days either in the studio or out on location, from London to Paris, Milan to Miami and other locations around the globe. Read more about the Bruce Smith photography training programs of fashion photography workshops, courses and master classes and fine art nude photography workshops, courses and master classes.
Bruce’s continued success in the digital fashion photography era led to the commissioning and the completion of his comprehensive, practical guide to how to shoot fashion photography book which was published on both sides of the Atlantic. Pro Digital Fashion Photography and Fashion Photography A complete Guide. Published in Europe, USA and China. Bruce has published several new fine art and nudes photography books plus he is working on a follow up to his fashion photography books, a book with 100 fashion and nudes photography lighting tips and techniques. See the Blog for more information or register on Bruce's newsletter mailing list.
For the past 40+ years Bruce has been shooting for several genres of professional fashion photography, couture, bridal wear, lingerie, swim wear and hosiery have been his bread and butter work. For his personal projects Bruce produces fine art nudes for which he will have his first exhibition in Paris starting in May/June 2018. During his long career Bruce has photographed several of the worlds super models, along with some household named celebrities, from Sylvester Stalone, Patricia Velasquez of the Mummy movies fame, Nigel Baker of Amerca’s Next Top Model, David Gant, whom stared along side Mel Gibson in Braveheart, Chesney Hawkes recently for his latest single cover, plus many more.
Bruce’s advertising fashion photography experience runs from shooting fashion collection assignments in the studio to major catalogue productions around the world for which he has looked after all aspects of fashion photography production from sandwiches for lunch to helicopters to get the shoot team to remote locations. He is available for assignments of couture, bridal wear, lingerie, hosiery, swim wear, jewellery, cosmetics, beauty products, commercial fashion photography commissions in London, New York, Paris, Milan and Los Angeles.